11 Aug 2015


Estelle’s pre-Grammy party fundraiser with Viviscal

by Viviscal Hair Expert, originally posted on February 7th, 2012


Grammy award-winning R&B singer Estelle raised over $25,000 for her youth-dedicated All of Me Foundation this month.
The All of Me Style & Beauty Lounge, which was held the evening before the 2012 Grammy Awards, was graced by Kim Porter, Tika Sumptor and Natasha Bedingfield.
The private afternoon of beauty and spa treatments — hosted by Estelle herself and Give Back Hollywood — raised enough money for All of Me Foundation to establish an international mentorship program, uniting students from London, New York and Los Angeles.
The party took place at the W Hollywood complex, in a grandiose luxury suite in the Residences. There, Estelle and her friends got to experience the new line of Inspiration headphones, eat tons of red-velvet cupcakes, and learn more about Viviscal, a hair-loss natural dietary supplement.
Estelle’s hairdresser Elgin Charles also came. During the event, he styled guests’ hair, while the whole posse savored bowl after bowl of Wonderful Pistachios!
Viviscal were one of the main sponsors of the event which was held in The W Hotel, Los Angeles. The charity is called The All of Me Foundation, which was founded by Estelle in 2010. The All of Me Foundation’s mission is to educate, enlighten, and expand the horizons of young people.
The Viviscal dress was designed by Irish designer Jacqueline Quinn who is based out of New York. Jacqueline has created several other dresses for big Irish brands such as Guinness as part of a project she is doing. All the dresses, including the Viviscal dress, will be touring the US over the coming months.

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