by Viviscal Hair Expert, originally posted on May 8th, 2012
Men are more image-obsessed than ever, according to findings.
Beauty salons involved in a nationwide survey reported a 66 per cent rise in male footfall over the past 12 months.
While haircuts remain one of the most popular requests, the demand for hair removal, manicures, and tanning sessions have reached record levels across the UK.
UK beauty salons reported a 66 per cent rise in the number of male clients
Salon Services estimate that the trend will help create 11,000 jobs in the £6.2bn beauty industry over the next year.
The study found that Scotland is already tapping into the market, with 74 per cent of beauty salons now providing male treatments.
Meanwhile, Welsh rugby player Gavin Henson – who has been ridiculed for his grooming habits in the past – appears to have sparked a trend for fake tan in his homeland.
More than a third (35 per cent) of male customers in Wales requested tanning treatments – the highest demand in Britain.
THE MOST POPULAR MALE BEAUTY TREATMENTS IN THE UK
TOP MALE TREATMENTS
NO. OF REQUESTS (%)
Welshmen were also shown to be the ‘smoothest’ operators, with nearly half (47 per cent) opting for hair removal treatments.
Richard Hull, managing director of Salon Services UK & Ireland, which commissioned the ‘Beautiful Britain’ survey said: ‘Our customers are telling us that they are seeing a huge and increasing demand from men asking for beauty treatments.
‘With the male hairdressing market estimated to be worth £1.2bn alone, this market now represents a significant opportunity for hairdressers and salons across the UK.’
The survey of over 1,500 hair and beauty professionals highlighted that men are almost on a par with women when it comes to the amount they spend on looking good.
An average bill for a male hair cut, tanning treatment, a massage and hair comes to £92.00, compared to £112.00 for women having similar treatments.
Richard Hull added: ‘Our survey has demonstrated huge optimism within the hair and beauty industry with professionals looking to create over 11,000 roles during the year.